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I launched our first collection in my college dorm room in early 2020. Eventually the brand would grow and we opened a storefront in North Manchester in Oct. 2020. Between 2020-2024, we had three different shops all located downtown. We closed up shop in early 2025.

We are now onto our next chapter, after recently partnering with the owner of the Dam Landing & Lake Max Beach Bar, we are excited to now offer both the communities of Rochester and Culver, Indiana a blend of DAM Merch and Wander Brand apparel. Stop on in this summer for amazing food & drinks & some dam cool t-shirts!

Our tees may look the same but are now made with 100% cotton, have a slightly boxier fit, and feature more earth-toned colors. This is because we have switched from Bella + Canvas blanks to Comfort Colors blanks.

We chose to this because we truly believe that Comfort Colors produces the best and most sustainable blank in the industry. We hope you like the new look and feel!