chase curiosity;

through mind or body, as there are few feelings like that of an open mind and a world full of awe.

our mission

We are on a mission to inspire everyone to chase their curiosity. Our brand is built on the two words that encompass the spirit of curiosity; wander and wonder.

These two words are a call to action to chase curiosity, both physically and mentally; through your body and mind. We encourage you to wander more and wonder endlessly.

protect our planet

We also strive to protect our planet and every living thing on it. Earth is our home and it is our responsibility to preserve it. We print and produce everything in-house. This ensures that all of our products are made sustainably and with eco-friendly materials.

Your purchase will also lead to the planting of mangrove trees in Kenya. We contribute a portion of each sale towards tree planting because reforestation efforts revive natural habitats, improve coral reef health, support local livelihoods and aid in the fight against climate change by extracting CO2 from the air.

Trees are planted by EarthLungs Reforestation Foundation & Veritree in partnership with TheGoodAPI.

Meet the Team

Wilson Nettleton

Founder & CEO

Matt Nettleton

CFO

our
story

from a college library to a brick & mortar storefront and beyond

our story

It was my freshman year of college when I launched our first collection from my dorm room the night of February, 11th 2020. The initial dream was to travel campus to campus and hustle shirts, but this plan would quickly fade as no more than a month later, the world shutdown. I would then take a gap year and focus all my energy on the brand as both the world and I learned to navigate the pandemic.

Eventually the brand would grow and we opened a storefront in North Manchester in October 2020. Between the years 2020-2024, we had three different shops all located in downtown North Manchester. I absolutely loved running the shop and met so many wonderful people, I still cherish many of the stories I heard from all who wandered into our shop.

As fun as it was running the shop and working on the brand fulltime, it was not enough to get by on financially. We closed up shop early 2025 and are now online only. I now work a full-time job and work on the brand every chance I get. The Wander Brand may no longer have a retail presence, but we aren't going anywhere.

We are now onto our next chapter, after recently partnering with the owner of the Dam Landing & Lake Max Beach Bar, we are excited to now offer both the communities of Rochester and Culver, Indiana a blend of DAM Merch and Wander Brand apparel. Stop on in this summer for amazing food & drinks & some dam cool t-shirts!